There are two bits to getting more clients:

1. Visitors to your website or page via Google optimisation, PPC or other means.

2. Get them to take action.

This page is about the second part.

If 100 people visit your web page – how many take action.

By taking action it could be phone you, fill in a contact form or buy something.

The key question is – do you know how many take action?

Google analytics will supply the number of visitors to a page.

If this is your home page, you have a lot of actions that are possible, but you probably can find out how many emails and phone calls you get.

So what Conversion percentage should I have?

A good question. It depends on your business and what you are asking them to do.

It also depends on how clear and appealing the website is.

If it is a subscription form for a free product it can be up to 50%.

Actions from Google Ad words can also be up to 50%.

If you are an emergency locksmith it should be 50%+

If it is a purchase it could be as low as 3%.

It is better if you have pages designed for those that are going to land on. We have special landing pages for major promotional programs or targeted clients. If our systems are working you came to this page because you wanted to increase your website conversions.

The page they land on should have:

  • Compelling content
  • Trust
  • Good navigation
  • Great design

And more importantly a CALL TO ACTION that you want them to take.

As we sell leads to a number of businesses we need to maximise the leads so we use a number of techniques. Some of which can be easy and quick to implement.

If you want us to review your conversions please let us know. RING TODAY 020 71 93 95 71.

If you want to know more a good book is Content Mastery http://www.orbitmedia.com/content-chemistry

This link has more on Conversion Marketing

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