Social Video Marketing to Grow Your Business


Social Video Marketing to Grow Your Business 

Many clients and potential clients are very keen on knowing how they could use video marketing. The statistics of Youtube users is enormous, whilst those watching video on other platforms is increasing even faster.

Social video marketing is a specific style, so what is it?

 

An Introduction To Social Video Marketing

 What is social video marketing?  On the surface, it’s a way to get existing and potential customers to interact with your website.  It’s an entertaining way for you to get your message across.  At  worst, it’s a great way to improve your overall SEO picture, but done well it can really grow your business through engagement and sharing on the major social media and specialist media networks.  Social video marketing is nothing like those old TV commercials – instead, it combines gripping images and motivational text or music to make your customers feel they need to do two things:  heed your call to action, and share your message with people they feel would appreciate what you have to offer.

 

What Social Video Marketing Is Not

 Social video marketing is not a standard commercial.  A film crew does not come to your place of business and build a highly choreographed visual press release.  In fact, most social video marketing for small businesses takes place with the help of a good internet marketing specialist, and a few people who have the talent to put a quick, entertaining video together.  Quick cameras like the Flip and others like it make the process of producing and editing short films a snap!

Many people like me are shooting using our iphones, with or without various attachments and accessories.

Social video marketing is not spam.  Some businesses make the mistake of being overly forceful, which is something you definitely don’t want to do – the most effective social video marketing campaigns are those that people actually WANT to watch.

We are great advocates of using it for education and the soft sell. Educating your clients is exceptionally beneficial if you have products that would benefit from it.

 

What Social Video Marketing Is

 Putting out a black and white definition of social video marketing is nigh impossible.  It’s different things to different people.  The best social video marketing doesn’t really even look like marketing to most consumers, which is precisely why it is so effective.  Here are just a few things that define social video marketing:

 

  • Social video marketing triggers a psychological response.  It creates a need, and a drive to interact.  You want your customers to see your videos and think, “Wow! I need to share this!”
  • Social video marketing uses platforms that are already in place.  YouTube and Facebook are two examples of places where effective video campaigns enjoy red hot success.  People are always watching, sharing with friends, and taking action.
  • Social video marketing is all about you and your business.  It is original, fresh, and often funny  or gripping in some other way.

 

We are interested in any good examples of social video marketing that you think would be useful to share.

We’ve just barely covered the tip of the iceberg in this introduction – find out more by talking with us.  We can give you even more specific insight about how to use this incredible tool to make Your Business more successful than you ever imagined it could be.