Google Has Dropped Authorship From It’s Search Results

Whilst many people have put authorship as a priority for developing their blog content – it seems to have been weaked by recent changes.

It is important still to keep blogging and developing your own brand.

It looks like it is part of some bigger changes, so keep your Schema content on your website. As always SEO evolves

google-plus-authorshipIn a Google+ post, webmaster trends analyst John Mueller says Google has “made the difficult decision” to stop showing authorship in search results.

Google's authorship support page, says simply, “Authorship markup is no longer supported in Web search,” and encourages webmasters to look into rich snippets to improve their search results.

According to Mueller, Google tests showed removing authorship did not generally appear to reduce site traffic or increase ad clicks.

“We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information,” Mueller writes. “Unfortunately, we've also observed that this information isn't as useful to our users as we'd hoped, and can even distract from those results.”