Great Promotion

A great way to learn is to analyse the work, both good and bad done by others. Whilst our main interest is in using digital marketing to promote businesses we are interested in how they can be integrated with traditional marketing. Whilst the use of “leafleting” is a bit old hat, however they have linked various elements together. This video highlights a very good promotion that this Dorking pub in Surrey close to where I live have done.

It was good in that they combined a number of different promotions together. The synergy of 1 + 1 being greater than 2.

They organised a major event that was supported by key sponsors.

They tied the promotion a great competition to “eat free for a year”. This encourages people to enter their details that can then be used afterwards to engage with their clients.

When thinking of doing promotions it is a good idea to think of the true cost to your business of the promotional options you are considering. This one is relatively cheap, which is often the case with most businesses. In the case of restaurants many meals will only be costing around 25% versus the benefit to the consumer.

They also tied the promotions to their best offers. One key question is do you know which are the best performing offers that you have? If not how can you track their performance?

I have also created a video to show their promotion and some of my views more clearly.

One can always wait for better promotions or make them perfect, however it is often better to act rather than wait for the perfect solution.

They have a lot of the information that they use on their Facebook page which is great. If one was to be fussy they do not yet have other social media integrated such as Twitter and Youtube.

I will see if I can visit, perhaps this weekend and see their efforts  and perhaps see how the promotion went.

Here is a bit of the information about the pub that did the promotion.

Dukes Head, Beare Green, Dorking

This 16th century Independent Public house is just outside of Dorking in the Surrey Hills. From Dorking take the Horsham Road to Bear Green.

They can cover catering and events.

They have just changed ownership and they offer fantastic Sunday lunches & amazing food all the rest of the week.

Great if you have kids as they have a great children’s play area and  has plenty  of external seating.

Do not worry about your food requirements as they have menus that can cover all sorts of tastes, vegetarians to great British pub food.

Great beers and ales from Dorking  Brewery, Surrey Hills Brewery and Fullers.

On the 20th and 21st of July they are hosting a beer festival at the Dukes Head where there will be 13 real ales for you to try, along with several wines and ciders.

They have even organised a Jazz band and will be serving food all day. For more information please call us them on 01306 712 612.