Love Or Hate Generic Adverts

I came across this advert from stock videos put together by McSweeney.

Being a small company we use a lot of stock videos and images for efficiency and cost reasons. We try to use them with a bit of flair.

However sometimes people want everything in their advertising.

  • Every Ethic mix
  • All ages (even for buying grown up toys like cars)
  • Green
  • Urban and Rural
  • Science and Modern with centuries of history
  • Global and Local
  • Small personal company with Corporate professionalism.
  • Local and Global

This one missed a couple of things:

  • Cute kittens or puppies
  • Kitchen sink

Great mixing to the original text.

Going Forwad Bullet Train Japan image

Great use of image and symbolism with the forward thinking speeding bullet train in Japan. The use of DNA helix was a cruel take on the science advertising of big multi nationals.

Some great lessons for us all:

  • On how we can combine the efficiency of using this standard media material sensitively.
  • Not trying to combine to many messages into one advert –> Focus

Probably more than learning than this – would love your views.

 

The text for the video is from http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video

This is a Generic Brand Video.

BY

We think first Of vague words that are synonyms for progress And pair them with footage of a high-speed train.

Science Is doing lots of stuff That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker? That means we do research. Here’s a picture of DNA.

There are a shitload of people in the world Especially in India See how we’re part of the global economy? Look at these farmers in China.

But we also do business in the U.S.A. Or want you to think we do. Check out this wind energy thing in Indiana, And this blue collar guy with dirt on his face. Phew.

Also, we care about the environment, loosely. Here’s some powerful, rushing water And people planting trees. Our policies could be related to these panoramic views of Costa Rica.

In today’s high speed environment, Stop motion footage of a city at night With cars turning quickly Makes you think about doing things efficiently And time passing.

Lest you think we’re a faceless entity, Look at all these attractive people. Here’s some of them talking and laughing And close-ups of hands passing canned goods to each other In a setting that evokes community service.

Equality, Innovation, Honesty And advancement Are all words we chose from a list.

Our profits are awe-inspiring. Like this guy who’s looking up and pointing At a skyscraper or a kite While smiling and explaining something to his child.

Using a specific ratio of Asian people to Black people to Women to White men We want to make sure we represent your needs and interests Or at least a version of your skin color In our ads.

Did we put a baby in here? What about an ethnic old man whose wrinkled smile represents the happiness and wisdom of the poor? Yep.

The Top 20 Biggest Web Sites 2012

Business Insiders have analysed the data from Comscore and listed the top 20 websites globally here

Top 20 Websites ImageGoogle has been pipped to Number 1 position by Facebook, even with their problems this year. Facebook had over 836 million uinique users. Google only had 782 million.

Youtube had 721 million users (so Google as a company is bigger as it bought youtube in 2006) and is in third position.

Yahoo is in 4th position with 470 million, though it is relatively a lot weeker in the UK.

Fifth is Wikipedia with 0.3 million less than Yahoo, so a lot of essays are well catered for.

Live.com is sixth with 390 million, previously hotmail is Microsofts email service.

QQ.com is 7th – So  Happy New Year to the top Chinese Search Engine with 284 million.

Microsoft.com in its own right has 272 million and eigth spot.

Baidu.com the second Chinese Search Engine  in 9th with 269 million.

MSN.com the third microsoft entry in 10th with 254 million for its collection of internet services.

 

So a surprise to many is that Twitter is not there? So where is it?

Blogger.com is in 11th position with 230 million who use this great free blogging platform.

12 th Ask.com 218 million (branded and powered version of Google)

13th Taobao.com 207 million in Chinas marketplace

14th Twitter.com 190 million, may be in the top 10 next year.

15th Bing.com 184 million another one from Microsoft, but still struggling versus Google, so pays many companies to link and use Bing!

16th Sohu.com Another Chinese Search Engine with 176 million!

17th Apple.com with 171 million. So Apple store and all Apple devices have safari browser that is installed have this set up as homepage.

18th WordPress.com 171 million for the free blog hosting platform and wordpress software home.

19th Sina.com 169 million for the Chinese mobile platform.

20th Amazon.com with 163 million users – the online superstore.

So the figures continue to show the growth of the Chinese websites, 5 out of the top 20.

Behind the website positions there is the dominance of Google with 2nd and 3rd spots. Also Miscosoft with Live, Microsoft and MSN .

As always who will be the new powerhouses next year?

www.facebook.com

www.google.com

www.youtube.com

www.yahoo.com

www.wikipedia.org

www.live.com

ww.qq.com

www.microsoft.com

www.baidu.com

www.msn.com

www.blogger.com

www.ask.com

www.taobao.com

www.twitter.com

www.bing.com

www.sohu.com

www.apple.com

www.wordpress.com

www.sina.com

www.amazon.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Video Marketing to Grow Your Business


Social Video Marketing to Grow Your Business 

Many clients and potential clients are very keen on knowing how they could use video marketing. The statistics of Youtube users is enormous, whilst those watching video on other platforms is increasing even faster.

Social video marketing is a specific style, so what is it?

 

An Introduction To Social Video Marketing

 What is social video marketing?  On the surface, it’s a way to get existing and potential customers to interact with your website.  It’s an entertaining way for you to get your message across.  At  worst, it’s a great way to improve your overall SEO picture, but done well it can really grow your business through engagement and sharing on the major social media and specialist media networks.  Social video marketing is nothing like those old TV commercials – instead, it combines gripping images and motivational text or music to make your customers feel they need to do two things:  heed your call to action, and share your message with people they feel would appreciate what you have to offer.

 

What Social Video Marketing Is Not

 Social video marketing is not a standard commercial.  A film crew does not come to your place of business and build a highly choreographed visual press release.  In fact, most social video marketing for small businesses takes place with the help of a good internet marketing specialist, and a few people who have the talent to put a quick, entertaining video together.  Quick cameras like the Flip and others like it make the process of producing and editing short films a snap!

Many people like me are shooting using our iphones, with or without various attachments and accessories.

Social video marketing is not spam.  Some businesses make the mistake of being overly forceful, which is something you definitely don’t want to do – the most effective social video marketing campaigns are those that people actually WANT to watch.

We are great advocates of using it for education and the soft sell. Educating your clients is exceptionally beneficial if you have products that would benefit from it.

 

What Social Video Marketing Is

 Putting out a black and white definition of social video marketing is nigh impossible.  It’s different things to different people.  The best social video marketing doesn’t really even look like marketing to most consumers, which is precisely why it is so effective.  Here are just a few things that define social video marketing:

 

  • Social video marketing triggers a psychological response.  It creates a need, and a drive to interact.  You want your customers to see your videos and think, “Wow! I need to share this!”
  • Social video marketing uses platforms that are already in place.  YouTube and Facebook are two examples of places where effective video campaigns enjoy red hot success.  People are always watching, sharing with friends, and taking action.
  • Social video marketing is all about you and your business.  It is original, fresh, and often funny  or gripping in some other way.

 

We are interested in any good examples of social video marketing that you think would be useful to share.

We’ve just barely covered the tip of the iceberg in this introduction – find out more by talking with us.  We can give you even more specific insight about how to use this incredible tool to make Your Business more successful than you ever imagined it could be.