Review of how good restaurants are on some basic SEO Information

 

An interesting piece of research on SEO. The figures you might think are exceptionally good – however these are major US restaurants and the US are far ahead in the use of Mobile than here in the UK.

Reviews (not large enough for statisticians!) in London and Surrey highlighted that only around 10% of sites had a mobile friendly version. Most sites had title tags, but around 50% missed description tags.

So what can you do?

1. Check your pages for descriptions (and titles)

2. If you do not have a mobile website get one. After Lockmiths – Indian restaurants have one of the highest searches on mobile devices (high for other restaurants as well)

 

 

How Top Restaurants Serve Up and Stack Up in Mobile SEO

SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords by Krista LaRiviere, gShift

The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector.

The “mobile experience scorecard” consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few.

This time around, TSA created an SEO ranking scorecard, too, which looked at the following:

  • Missing Title tags
  • Missing Meta Description tags
  • Large page size warnings, indicating source code more than 250K
  • Click depth warnings, signaling a site buried pages more than three clicks away from the home page

seo-ranking-scorecard-tsa

The ranking is based on a points system where five is the best, The following table shows the top 25 performers when it comes to the SEO evaluation, with the first three positions comprised of:

  • Texas Roadhouse
  • Denny’s
  • Eat24

mobile-seo-scorecard

Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014.

Overall, TSA said the SEO ranking scorecard data shows a “continued inconsistency between reformatted mobile experiences and proper implementation.”

The report reiterated that “while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of this nature.”

geeral-seo-findings-tsa

In the report, TSA gives examples of the best and worst restaurant sites in addition to tips on how websites in this sector can improve their overall mobile experience. You can access the full report here.  

 Credits: How Top Restaurants Serve Up and Stack Up in Mobile SEO
 

Yahoo Directory is being closed in 2015

 

As always some further changes with Yahoo. 

A question we are often asked is should we bothered about Yahoo. In the UK it is not that important. However a good ranking with the directories other than Google can add 10% or so to your visitors.

However it looks like the Yahoo directory is now closing.

Yahoo is Killing Its Web Directory, And With It A Little Bit of the Internet's Soul

 

 Credits: Yahoo is Killing Its Web Directory, And With It A Little Bit of the Internet's Soul

YAHOO IS KILLING ITS WEB DIRECTORY, AND WITH IT A LITTLE BIT OF THE INTERNET'S SOUL

ONE OF THE MOST IMPORTANT SITES OF THE WEB'S FIRST ERA IS ABOUT TO GO OFFLINE. HERE'S A BETTER SUGGESTION.

I happen to remember the very first thing I did on the World Wide Web. It was the fall of 1994, and I performed a search for websites about one of my favorite comic strips, George Herriman's Krazy Kat. I was amazed by how many there were, and how easy it was to find them. (There might have been as many as fifteen or twenty.)

I also remember how I did it: Using a new directory which had been put together by a couple of Stanford students, David Filo and Jerry Yang. They had launched their creation in January of that year, and they called it Yahoo! The name was supposedly an acronym for “Yet Another Hierarchical Officious Oracle.”

Yahoo quickly became central to the discovery process that was unfolding on the Internet. Even though it had plenty of competition, it was the first place most people went to find information. And if you ran a website, it might as well have been invisible until you got it listed on Yahoo–a process which could involve a long wait.

It wasn't just the first important search site–it was the first important consumer site, period.

Yahoo's web directory stopped being the best way to find stuff on the web long ago. Even before Google came along, it had been eclipsed by search engines such as AltaVista, which automated and dramatically upscaled the process Yahoo's directory performed using the painstaking work of real human beings who found, classified, and wrote descriptions of websites. But the Yahoo directory is still available today.

As of January 1, 2015, though, it'll be a goner. At the very bottom of a blog post published today–innocuously titled “Progress Report: Continued Product Focus”–Yahoo buried the news that it's shuttering its first product. (Danny Sullivan of Search Engine Land has more details.)

 

 

Google Has Dropped Authorship From It’s Search Results

Whilst many people have put authorship as a priority for developing their blog content – it seems to have been weaked by recent changes.

It is important still to keep blogging and developing your own brand.

It looks like it is part of some bigger changes, so keep your Schema content on your website. As always SEO evolves

google-plus-authorshipIn a Google+ post, webmaster trends analyst John Mueller says Google has “made the difficult decision” to stop showing authorship in search results.

Google's authorship support page, says simply, “Authorship markup is no longer supported in Web search,” and encourages webmasters to look into rich snippets to improve their search results.

According to Mueller, Google tests showed removing authorship did not generally appear to reduce site traffic or increase ad clicks.

“We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information,” Mueller writes. “Unfortunately, we've also observed that this information isn't as useful to our users as we'd hoped, and can even distract from those results.”

The Top 20 Biggest Web Sites 2012

Business Insiders have analysed the data from Comscore and listed the top 20 websites globally here

Top 20 Websites ImageGoogle has been pipped to Number 1 position by Facebook, even with their problems this year. Facebook had over 836 million uinique users. Google only had 782 million.

Youtube had 721 million users (so Google as a company is bigger as it bought youtube in 2006) and is in third position.

Yahoo is in 4th position with 470 million, though it is relatively a lot weeker in the UK.

Fifth is Wikipedia with 0.3 million less than Yahoo, so a lot of essays are well catered for.

Live.com is sixth with 390 million, previously hotmail is Microsofts email service.

QQ.com is 7th – So  Happy New Year to the top Chinese Search Engine with 284 million.

Microsoft.com in its own right has 272 million and eigth spot.

Baidu.com the second Chinese Search Engine  in 9th with 269 million.

MSN.com the third microsoft entry in 10th with 254 million for its collection of internet services.

 

So a surprise to many is that Twitter is not there? So where is it?

Blogger.com is in 11th position with 230 million who use this great free blogging platform.

12 th Ask.com 218 million (branded and powered version of Google)

13th Taobao.com 207 million in Chinas marketplace

14th Twitter.com 190 million, may be in the top 10 next year.

15th Bing.com 184 million another one from Microsoft, but still struggling versus Google, so pays many companies to link and use Bing!

16th Sohu.com Another Chinese Search Engine with 176 million!

17th Apple.com with 171 million. So Apple store and all Apple devices have safari browser that is installed have this set up as homepage.

18th WordPress.com 171 million for the free blog hosting platform and wordpress software home.

19th Sina.com 169 million for the Chinese mobile platform.

20th Amazon.com with 163 million users – the online superstore.

So the figures continue to show the growth of the Chinese websites, 5 out of the top 20.

Behind the website positions there is the dominance of Google with 2nd and 3rd spots. Also Miscosoft with Live, Microsoft and MSN .

As always who will be the new powerhouses next year?

www.facebook.com

www.google.com

www.youtube.com

www.yahoo.com

www.wikipedia.org

www.live.com

ww.qq.com

www.microsoft.com

www.baidu.com

www.msn.com

www.blogger.com

www.ask.com

www.taobao.com

www.twitter.com

www.bing.com

www.sohu.com

www.apple.com

www.wordpress.com

www.sina.com

www.amazon.com