Importanct of Mobile for Dentists, Doctors and Others in the Health Profession

Smartphones and mobile business are important for all businesses – not just those in the mdeical and health professions.

Not just emergency services that have high searches on mobile phones, but particularly important for busy workers and commuters, so if you are missing out on mobile visitors review what your website looks like on a smartphone.

For more on medical mobile websites have a look at this page dentist mobile website.

Desktops are nearly universal in UK doctors' offices, and smartphones have also become a part of most physicians' jobs. More than 80% of doctors in the country now use a smartphone regularly for profession-related reasons while at work. Physicians in the UK have also jumped on the social media bandwagon, with almost two-thirds accessing sites such as Wikipedia and YouTube for professional purposes. Credits: Article: Smartphones Enter UK Physicians' Offices


It looks like UK physicians are following the worldwide trend of doctors’ offices going mobile, as an August 2014 survey by M3 Research for Cello Health Insight found that 82% of physicians in the country used smartphones for professional purposes. This trailed only desktops, which had become a staple in most doctors’ offices: 97% of respondents accessed such devices at work. SHARE SHARE THIS Despite their portability, which desktops don’t have, laptops ranked a distant third, with nearly half of the percentage of respondents for smartphones. Tablets trailed at 34%. And—no huge shocker here—smartphones had replaced general mobile phones, used by just 14% for professional purposes. Respondents noted that they often turned to smartphones and tablets to search for information and communicate with peers—as well as when their desktop or laptop was being slow. Social media had also made its way into the office, with almost two-thirds of UK doctors saying they accessed such sites for professional purposes. Among physicians who had jumped on the social media bandwagon, information mecca Wikipedia was the most-used platform, with just under half of respondents using the site for work-related reasons in the past month. YouTube ranked second, at 23%. However, Cello noted a shift in doctors’ social preferences over the past four years. Wikipedia and YouTube usage had actually plateaued or even fallen, while the percentage of respondents who used Twitter and Facebook—sites that allow for easier receiving and sharing of info—rose. LinkedIn also saw an 11-percentage-point increase between 2011 and 2014. – See more at: http://www.emarketer.com/Article.aspx?R=1011264#sthash.kcLUdefq.dpuf

New Future Of The Internet – Great Poem on National Poetry Day.

A wonderful poem about the internet on National Poetry Day.

The poet also has her own youtube channel (as all businesses should have)

Hope you enjoy.

 

New Future Of The Internet

Cable cost are up too high
You turned to the internet and so have I

My Youtube channel is the way to go
Now I can even make video shows

I group the videos to make a show
To bring you the best of where I go

For kids the mower and stove videos
I also have vehicles and some scarecrows

Kids can watch from morn til night
with lots of things for a kids delight

Light houses, ship building, and horses too
Antique barn yards and tractor pulls just for you

Aviation, taxidermy, and crafty wood works
Viewwithme Youtube has all the quirks

The historical homes make a great tour
Contest and oxen pulls are never a bore

Animal friends, I haven’t forgotten you
I have horses, dogs, cows and sheep too

Plenty of petting pens and milking for you
And a simple click is all you have to do

A lot of shows with a mix for all
Like demolition derby or a stunt so tall

So if you dropped the cable and you have a need
I have three channels for you to see

By: Doris Anne Beaulieu

 Credits: New Future Of The Internet – ThisIs50.com

I should perhaps take up writing poetry – perhaps not.


 

Review of how good restaurants are on some basic SEO Information

 

An interesting piece of research on SEO. The figures you might think are exceptionally good – however these are major US restaurants and the US are far ahead in the use of Mobile than here in the UK.

Reviews (not large enough for statisticians!) in London and Surrey highlighted that only around 10% of sites had a mobile friendly version. Most sites had title tags, but around 50% missed description tags.

So what can you do?

1. Check your pages for descriptions (and titles)

2. If you do not have a mobile website get one. After Lockmiths – Indian restaurants have one of the highest searches on mobile devices (high for other restaurants as well)

 

 

How Top Restaurants Serve Up and Stack Up in Mobile SEO

SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords by Krista LaRiviere, gShift

The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector.

The “mobile experience scorecard” consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few.

This time around, TSA created an SEO ranking scorecard, too, which looked at the following:

  • Missing Title tags
  • Missing Meta Description tags
  • Large page size warnings, indicating source code more than 250K
  • Click depth warnings, signaling a site buried pages more than three clicks away from the home page

seo-ranking-scorecard-tsa

The ranking is based on a points system where five is the best, The following table shows the top 25 performers when it comes to the SEO evaluation, with the first three positions comprised of:

  • Texas Roadhouse
  • Denny’s
  • Eat24

mobile-seo-scorecard

Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014.

Overall, TSA said the SEO ranking scorecard data shows a “continued inconsistency between reformatted mobile experiences and proper implementation.”

The report reiterated that “while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of this nature.”

geeral-seo-findings-tsa

In the report, TSA gives examples of the best and worst restaurant sites in addition to tips on how websites in this sector can improve their overall mobile experience. You can access the full report here.  

 Credits: How Top Restaurants Serve Up and Stack Up in Mobile SEO
 

Yahoo Directory is being closed in 2015

 

As always some further changes with Yahoo. 

A question we are often asked is should we bothered about Yahoo. In the UK it is not that important. However a good ranking with the directories other than Google can add 10% or so to your visitors.

However it looks like the Yahoo directory is now closing.

Yahoo is Killing Its Web Directory, And With It A Little Bit of the Internet's Soul

 

 Credits: Yahoo is Killing Its Web Directory, And With It A Little Bit of the Internet's Soul

YAHOO IS KILLING ITS WEB DIRECTORY, AND WITH IT A LITTLE BIT OF THE INTERNET'S SOUL

ONE OF THE MOST IMPORTANT SITES OF THE WEB'S FIRST ERA IS ABOUT TO GO OFFLINE. HERE'S A BETTER SUGGESTION.

I happen to remember the very first thing I did on the World Wide Web. It was the fall of 1994, and I performed a search for websites about one of my favorite comic strips, George Herriman's Krazy Kat. I was amazed by how many there were, and how easy it was to find them. (There might have been as many as fifteen or twenty.)

I also remember how I did it: Using a new directory which had been put together by a couple of Stanford students, David Filo and Jerry Yang. They had launched their creation in January of that year, and they called it Yahoo! The name was supposedly an acronym for “Yet Another Hierarchical Officious Oracle.”

Yahoo quickly became central to the discovery process that was unfolding on the Internet. Even though it had plenty of competition, it was the first place most people went to find information. And if you ran a website, it might as well have been invisible until you got it listed on Yahoo–a process which could involve a long wait.

It wasn't just the first important search site–it was the first important consumer site, period.

Yahoo's web directory stopped being the best way to find stuff on the web long ago. Even before Google came along, it had been eclipsed by search engines such as AltaVista, which automated and dramatically upscaled the process Yahoo's directory performed using the painstaking work of real human beings who found, classified, and wrote descriptions of websites. But the Yahoo directory is still available today.

As of January 1, 2015, though, it'll be a goner. At the very bottom of a blog post published today–innocuously titled “Progress Report: Continued Product Focus”–Yahoo buried the news that it's shuttering its first product. (Danny Sullivan of Search Engine Land has more details.)

 

 

Google Has Dropped Authorship From It’s Search Results

Whilst many people have put authorship as a priority for developing their blog content – it seems to have been weaked by recent changes.

It is important still to keep blogging and developing your own brand.

It looks like it is part of some bigger changes, so keep your Schema content on your website. As always SEO evolves

google-plus-authorshipIn a Google+ post, webmaster trends analyst John Mueller says Google has “made the difficult decision” to stop showing authorship in search results.

Google's authorship support page, says simply, “Authorship markup is no longer supported in Web search,” and encourages webmasters to look into rich snippets to improve their search results.

According to Mueller, Google tests showed removing authorship did not generally appear to reduce site traffic or increase ad clicks.

“We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information,” Mueller writes. “Unfortunately, we've also observed that this information isn't as useful to our users as we'd hoped, and can even distract from those results.”

Back To School Marketing Is An Opportunity

 

11 Facts About Moms’ Back-to-School Shopping [Infographic]

Back To SchoolDespite the coupon-hunting, “most moms start shopping for back to school about one month before school starts, and they don’t set a budget,” states She Knows.

Credits: 11 Facts About Moms’ Back-to-School Shopping [Infographic]

 

So infact a bit late now, but the principles are important.

It is bigger in the US than the UK, but these trends are worth looking at.

We have a resouce for Christmas marketing – that we will update for seasonal marketing.