Roofing 2014 Webinar

Click Here –> To go to the recording

Friday 20th June 16-16:30

2014 has been the most successful year for roofing contractors – ever. The searches for roofing companies in the early months of the year were 10x bigger than previous years. So the first half of the year was great.

The future is also looking very rosy for roofers as well as other building trades as the economic recovery and confidence means people are investing in housing renovations and improvements.

However when this is done the question will be what will the future hold? Competition will increase and people will be more selective.

So what can roofers do to improve their competitiveness?

This webinar on Friday 20th June at 16:00 (UK Time) will tackle the two most important aspects:
1. The Website
2. How to be found.
So we look forward to you signing up at
www.1st4biz.org/roof
Please let us know if you have any questions on what you would like addressed during this targeted and focused webinar.

For more information on marketing resources to help roofers go to www.1st4biz.org/roofer

Love Or Hate Generic Adverts

I came across this advert from stock videos put together by McSweeney.

Being a small company we use a lot of stock videos and images for efficiency and cost reasons. We try to use them with a bit of flair.

However sometimes people want everything in their advertising.

  • Every Ethic mix
  • All ages (even for buying grown up toys like cars)
  • Green
  • Urban and Rural
  • Science and Modern with centuries of history
  • Global and Local
  • Small personal company with Corporate professionalism.
  • Local and Global

This one missed a couple of things:

  • Cute kittens or puppies
  • Kitchen sink

Great mixing to the original text.

Going Forwad Bullet Train Japan image

Great use of image and symbolism with the forward thinking speeding bullet train in Japan. The use of DNA helix was a cruel take on the science advertising of big multi nationals.

Some great lessons for us all:

  • On how we can combine the efficiency of using this standard media material sensitively.
  • Not trying to combine to many messages into one advert –> Focus

Probably more than learning than this – would love your views.

 

The text for the video is from http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video

This is a Generic Brand Video.

BY

We think first Of vague words that are synonyms for progress And pair them with footage of a high-speed train.

Science Is doing lots of stuff That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker? That means we do research. Here’s a picture of DNA.

There are a shitload of people in the world Especially in India See how we’re part of the global economy? Look at these farmers in China.

But we also do business in the U.S.A. Or want you to think we do. Check out this wind energy thing in Indiana, And this blue collar guy with dirt on his face. Phew.

Also, we care about the environment, loosely. Here’s some powerful, rushing water And people planting trees. Our policies could be related to these panoramic views of Costa Rica.

In today’s high speed environment, Stop motion footage of a city at night With cars turning quickly Makes you think about doing things efficiently And time passing.

Lest you think we’re a faceless entity, Look at all these attractive people. Here’s some of them talking and laughing And close-ups of hands passing canned goods to each other In a setting that evokes community service.

Equality, Innovation, Honesty And advancement Are all words we chose from a list.

Our profits are awe-inspiring. Like this guy who’s looking up and pointing At a skyscraper or a kite While smiling and explaining something to his child.

Using a specific ratio of Asian people to Black people to Women to White men We want to make sure we represent your needs and interests Or at least a version of your skin color In our ads.

Did we put a baby in here? What about an ethnic old man whose wrinkled smile represents the happiness and wisdom of the poor? Yep.

Free Marketing Audit To Our Readers

Until 16:oo on Friday 3rd January we are going to give away Marketing Audits.

It covers:

  • Search Engine Optimisation (SEO)
  • Web Design
  • Social Media
  • Anything that helps grow a business
  • Press
  • Email and other forms of engagement
  • Advertising (Online and Offline)

VERSUS your competitors

You recieve:

  • Outputs are concrete proposals for implementation.
  • Typically covers around 100 points
  • Report is delivered electronically
  • Discussion on findings by email or web conference (need speakers / microphone on PC)

For more information go to http://www.1st4biz.org/xmas5

Marketing Audit image

 

A Fourth Seasonal gift to help your business. Five Things to profit from Facebook

Some things you should do and a couple of great examples of a business using Facebook in a creative way.

www.1st4biz.org/xmas4

As per the other gifts have a look at how the gift is promoted and advertised. Perhaps compare versus the earlier gifts and the way you deliver items to potential clients.

Whilst it is difficult to get people to visit your website, when they get there you want them to take action.

Facebok social media hand

Third Seasonal Gift. Latest Marketing Guide

Please pick up our latest marketing guide that includes 30+pages on how to market your business. Including:

  • The 24 hour sales machine (A great time of year for a 24 hour a day sales machine that does not drink too much or doze off over the seasonal period!)
  • The World Is Social Media Crazy
  • Secrets To Making Google Love Your Website
  • Simple Ways Your Business Can Profit From Instagram

Click Here -> www.1st4biz.org/mg

Please let us know what you wold like in future editions.

Mind Mastery – Our second gift to help business people.

As for the first present we would love to have some feedback. It is a bit different.

www.1st4biz.org/xmas2

Enjoy it.

As always take action on one thing.

“The empires of the future are the empires of the mind.”

Winston Churchill

“Since new developments are the products of a creative mind, we must therefore stimulate and encourage that type of mind in every way possible.”

George Washington Carver

 

Regards

Steve

 

Xmas Present 1 – 21 Seasonal Tips

This is the first of 5 seasonal gifts that will help your business in different ways.

It is not only the gift that can help your business. It is also the techniques that are used in promoting and delivering the present.

I would be interested in your comments on the gifts and the way they were delivered.

Click on this link for the first one.

www.1st4biz.org/xmas1

Best Wishes for this seasonal period.
Steve

Cyber Monday – Huge Sales Today.

Holiday season has certainly arrived in the UK today.

From the BBC Today

Dubbed Cyber Monday, retailers hope consumers will take advantage of a flurry of sales and discounts.

Credit card firm Visa expects £450m to be spent, with 7.7 million online transactions, up 16% on 2012, making 2 December the busiest day of the year for e-commerce.

John Lewis expects 80,000 orders, while Amazon hopes for over 3.5 million.

However the season is not over yet! With Super Saturday and New Year Sales and general generous expenditure.

If you could benefit from Additional Sales over this period you might like to read our free report on “21 Holiday Marketing Mistakes Most Businesses Make“.

21 Holiday MArketing Mistakes Image

The report is a great preparation for those with end of year seasonal sales such as shops, gyms, personal trainers, life coaches, florists and accountants. It is also useful for other products as people are in for giving and for changing things.

John F Kennedy – Inspiration For Us All Today.

John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), commonly known as “Jack” or by his initials JFK, was the 35th President of the United States, serving from January 1961 until he was assasintated today 22nd November in 1963.

He was inspirational to many people around the world.

Many people use his quotes to put emphasis on their work and thoughts.

I have lised below a number of his quotes.

Some of my favourites were:

JFK Moon In A Decade photo“First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth. No single space project in this period will be more impressive to mankind, or more important for the long-range exploration of space; and none will be so difficult or expensive to accomplish.”

This one reinforces the importance and strength of having a clear objective for your business, team or life.

“Leadership and learning are indispensable to each other”. John F. Kennedy, speech prepared for delivery in Dallas the day of his assassination, November 22, 1963

If we are to lead we must learn from our mistakes.We need to be honest and look for them. We need to help others move on from their mistakes.

“We set sail on this new sea because there is knowledge to be gained.”  John F. Kennedy

We must try out new things, it is the only way to learn.

“We need men who can dream of things that never were.”  John F. Kennedy, speech in Dublin, Ireland, June 28, 1963

The inspirational people who have a vision or a dream.

“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger – but recognize the opportunity.” John F. Kennedy, Speech in Indianapolis, April 12, 1959

Moving forward and doing things differntly is dangerous – but what an opportunity.

“And so, my fellow americans: ask not what your country can do for you – ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man.” John F. Kennedy, Inaugural address, January 20, 1961

He lived his life for the freedom of men

“If a free society cannot help the many who are poor, it cannot save the few who are rich.” John F. Kennedy, inaugural address, January 20, 1961
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” John F. Kennedy

We must embrace change or our businesses will stagnate.

“I would rather be accused of breaking precedents than breaking promises.”  John F. Kennedy

The great opportunities are to do things differently rather than the way they have been done.

The great French Marshall Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow growing and would not reach maturity for 100 years. The Marshall replied, ‘In that case, there is no time to lose; plant it this afternoon!’ John F. Kennedy

Even long projects must be started now if they are important.

“The time to repair the roof is when the sun is shining.” John F. Kennedy

For businesses they must use the good times to prepare when for when the bad times come.  I must use this quote for some of the promotion work we are doing with roofers! (See how roofers can win more business – also other businesses selling high value products and services).

“We believe that if men have the talent to invent need machines that put men out of work, they have the talent to put those men back to work.”  John F. Kennedy

A believer in creativity,  invention and mankind for the development of a better future.

“We have come too far, we have sacrificed too much, to disdain the future now”. John F. Kennedy

He is right, but more sacrifices will need to be done.

Please see the other compiled quotes from the great man below. See if any of them can help inspire you to do something today.

Please let me know of your thoughts or other great quotes from JFK or others!

For in the final analysis, our most basic common link, is that we all inhabit this small planet, we all breathe the same air, we all cherish our children’s futures, and we are all mortal. John F. Kennedy, Speech at The American University, Washington, D.C., June 10, 1963
Our problems are man-made, therefore they may be solved by man. And man can be as big as he wants. No problem of human destiny is beyond human beings. John F. Kennedy, speech at The American University, Washington, D.C., June 10, 1963

The ignorance of one voter in a democracy impairs the security of all. John F. Kennedy, speech at Vanderbilt University, May 18, 1963
All of us have in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go back to the sea — whether it is to sail or to watch it — we are going back from whence we came. John F. Kennedy, Speech given at Newport at the dinner before the America’s Cup Races, September 1962

 

We need men who can dream of things that never were. John F. Kennedy, speech in Dublin, Ireland, June 28, 1963
The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger – but recognize the opportunity. John F. Kennedy, Speech in Indianapolis, April 12, 1959
A nation reveals itself not only by the men it produces but also by the men it honors, the men it remembers. John F. Kennedy, Speech in praise of Robert Frost, 1963
Leadership and learning are indispensable to each other. John F. Kennedy, speech prepared for delivery in Dallas the day of his assassination, November 22, 1963
Mankind must put an end to war or war will put an end to mankind. John F. Kennedy, Speech to UN General Assembly, Sept. 25, 1961
We must use time as a tool, not as a crutch. John F. Kennedy
We set sail on this new sea because there is knowledge to be gained. John F. Kennedy
We stand for freedom. That is our conviction for ourselves; that is our only commitment to others. John F. Kennedy
When we got into office, the thing that surprised me the most was that things were as bad as we’d been saying they were. John F. Kennedy
The men who create power make an indispensable contribution to the Nation’s greatness, but the men who question power make a contribution just as indispensable, especially when that questioning is disinterested, for they determine whether we use power or power uses us. John F. Kennedy, Amherst College, Oct 26, 1963 – Source JFK Library, Boston, Mass.
Before my term has ended, we shall have to test anew whether a nation organized and governed such as ours can endure. The outcome is by no means certain. John F. Kennedy, Annual message to Congress on the State of the Union, January 30, 1961
…probably the greatest concentration of talent and genius in this house except for perhaps those times when Thomas Jefferson ate alone. John F. Kennedy, Describing a dinner for Nobel Prize winners, 1962
Those who make peaceful revolution impossible will make violent revolution inevitable. John F. Kennedy, In a speech at the White House, 1962
And so, my fellow americans: ask not what your country can do for you – ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man. John F. Kennedy, Inaugural address, January 20, 1961
If a free society cannot help the many who are poor, it cannot save the few who are rich. John F. Kennedy, inaugural address, January 20, 1961
Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty. John F. Kennedy, Inaugural address, January 20, 1961
Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans. John F. Kennedy, Inaugural Adress, January 20, 1961
Let us never negotiate out of fear. But let us never fear to negotiate. John F. Kennedy, Inaugural Adress, January 20, 1961
Now the trumpet summons us again—not as a call to bear arms, though arms we need; not as a call to battle, though embattled we are—but a call to bear the burden of a long twilight struggle, year in and year out, “rejoicing in hope, patient in tribulation”—a struggle against the common enemies of man: tyranny, poverty, disease, and war itself. John F. Kennedy, Inaugural Adress, January 20, 1961
We must never forget that art is not a form of propaganda; it is a form of truth. John F. Kennedy, October 26, 1963
Mothers may still want their sons to grow up to be President, but according to a famous Gallup poll of some years ago, some 73 percent do not want them to become politicians in the process. John F. Kennedy, Profiles in Courage, 1956
This nation was founded by many men of many nations and backgrounds. It was founded on the principle that all men are created equal, and that the rights of every man are diminished when the rights of one man are threatened. John F. Kennedy, Radio and television report to the American people in civil rights, June 11, 1963
I look foreword to an America which will not be afraid of grace and beauty. John F. Kennedy, Remarks upon receiving an honorary degree, Amherst College, October 26, 1963
I look forward to an america in which commands respect throughout the world, not only for its strength, but for its civilization as well. And I look forward to a world in which we will be safe not only for democracy and diversity but also for personal distinction. John F. Kennedy, Speech at Amherst College, October 26, 1963
If art is to nourish the roots of our culture, society must set the artist free to follow his vision wherever it takes him. John F. Kennedy, Speech at Amherst College, October 26, 1963
Change is the law of life. And those who look only to the past or present are certain to miss the future. John F. Kennedy
Democracy and defense are not substitutes for one another. Either alone will fail. John F. Kennedy
Forgive your enemies, but never forget their names. John F. Kennedy
I would rather be accused of breaking precedents than breaking promises. John F. Kennedy
If we cannot end now our differences, at least we can help make the world safe for diversity. John F. Kennedy
Let us never negotiate out of fear but let us never fear to negotiate. John F. Kennedy
Let us think of education as the means of developing our greatest abilities, because in each of us there is a private hope and dream which, fulfilled, can be translated into benefit for everyone and greater strength for our nation. John F. Kennedy
Liberty without learning is always in peril; learning without liberty is always in vain. John F. Kennedy
Our problems are man-made, therefore they may be solved by man. No problem of human destiny is beyond human beings. John F. Kennedy
So, let us not be blind to our differences – but let us also direct attention to our common interests and to the means by which those differences can be resolved. John F. Kennedy
The American, by nature, is optimistic. He is experimental, an inventor and a builder who builds best when called upon to build greatly. John F. Kennedy
The ancient Greek definition of happiness was the full use of your powers along lines of excellence. John F. Kennedy
The great enemy of the truth is very often not the lie — deliberate, contrived and dishonest, but the myth, persistent, persuasive, and unrealistic. Belief in myths allows the comfort of opinion without the discomfort of thought. John F. Kennedy
The great French Marshall Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow growing and would not reach maturity for 100 years. The Marshall replied, ‘In that case, there is no time to lose; plant it this afternoon!’ John F. Kennedy
The stories of past courage can define that ingredient-they can teach, they can offer hope, they can provide inspiration. But they cannot supply courage itself. For this each man must look into his own soul. John F. Kennedy
The time to repair the roof is when the sun is shining. John F. Kennedy
There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction. John F. Kennedy
Washington is a city of Southern efficiency and Northern charm. John F. Kennedy
We believe that if men have the talent to invent need machines that put men out of work, they have the talent to put those men back to work. John F. Kennedy
We have come too far, we have sacrificed too much, to disdain the future now. John F. Kennedy

Margaret Thatcher Died Today. Here is her “early view” on the Internet

Whether you loved or hated her, she always led and talked with conviction and vision.
This clip is from the early 1990s showed her vision.

Whether she was speaking from her scientific background, (like me she was also a research chemist who worked in ice cream) and her time as secretary of state for Education and Science, she had a great early understanding of the benefits of the internet and was able to share it.

Though a believer in freedom of expression that she fought for, in the interview she believed laws were required to ban pornography. Strange to see that nowdays, but it used to be a common view in the early days of the internet.

Margaret Thatcher 1925-2013. Rest In Peace.