Yahoo Directory is being closed in 2015

 

As always some further changes with Yahoo. 

A question we are often asked is should we bothered about Yahoo. In the UK it is not that important. However a good ranking with the directories other than Google can add 10% or so to your visitors.

However it looks like the Yahoo directory is now closing.

Yahoo is Killing Its Web Directory, And With It A Little Bit of the Internet's Soul

 

 Credits: Yahoo is Killing Its Web Directory, And With It A Little Bit of the Internet's Soul

YAHOO IS KILLING ITS WEB DIRECTORY, AND WITH IT A LITTLE BIT OF THE INTERNET'S SOUL

ONE OF THE MOST IMPORTANT SITES OF THE WEB'S FIRST ERA IS ABOUT TO GO OFFLINE. HERE'S A BETTER SUGGESTION.

I happen to remember the very first thing I did on the World Wide Web. It was the fall of 1994, and I performed a search for websites about one of my favorite comic strips, George Herriman's Krazy Kat. I was amazed by how many there were, and how easy it was to find them. (There might have been as many as fifteen or twenty.)

I also remember how I did it: Using a new directory which had been put together by a couple of Stanford students, David Filo and Jerry Yang. They had launched their creation in January of that year, and they called it Yahoo! The name was supposedly an acronym for “Yet Another Hierarchical Officious Oracle.”

Yahoo quickly became central to the discovery process that was unfolding on the Internet. Even though it had plenty of competition, it was the first place most people went to find information. And if you ran a website, it might as well have been invisible until you got it listed on Yahoo–a process which could involve a long wait.

It wasn't just the first important search site–it was the first important consumer site, period.

Yahoo's web directory stopped being the best way to find stuff on the web long ago. Even before Google came along, it had been eclipsed by search engines such as AltaVista, which automated and dramatically upscaled the process Yahoo's directory performed using the painstaking work of real human beings who found, classified, and wrote descriptions of websites. But the Yahoo directory is still available today.

As of January 1, 2015, though, it'll be a goner. At the very bottom of a blog post published today–innocuously titled “Progress Report: Continued Product Focus”–Yahoo buried the news that it's shuttering its first product. (Danny Sullivan of Search Engine Land has more details.)

 

 

Google Has Dropped Authorship From It’s Search Results

Whilst many people have put authorship as a priority for developing their blog content – it seems to have been weaked by recent changes.

It is important still to keep blogging and developing your own brand.

It looks like it is part of some bigger changes, so keep your Schema content on your website. As always SEO evolves

google-plus-authorshipIn a Google+ post, webmaster trends analyst John Mueller says Google has “made the difficult decision” to stop showing authorship in search results.

Google's authorship support page, says simply, “Authorship markup is no longer supported in Web search,” and encourages webmasters to look into rich snippets to improve their search results.

According to Mueller, Google tests showed removing authorship did not generally appear to reduce site traffic or increase ad clicks.

“We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information,” Mueller writes. “Unfortunately, we've also observed that this information isn't as useful to our users as we'd hoped, and can even distract from those results.”

Back To School Marketing Is An Opportunity

 

11 Facts About Moms’ Back-to-School Shopping [Infographic]

Back To SchoolDespite the coupon-hunting, “most moms start shopping for back to school about one month before school starts, and they don’t set a budget,” states She Knows.

Credits: 11 Facts About Moms’ Back-to-School Shopping [Infographic]

 

So infact a bit late now, but the principles are important.

It is bigger in the US than the UK, but these trends are worth looking at.

We have a resouce for Christmas marketing – that we will update for seasonal marketing.